Paul McCartney Shares His Thoughts on Music
The interviews took place at his home studio in the United Kingdom and were produced by Jaunt Studios, a startup based in Palo Alto, California. Jaunt Studios’ first cinematic virtual reality project was a clip of McCartney performing “Live and Let Die” in concert in November 2014 at Candlestick Park in San Francisco. The videos are sponsored by the British Tourist Authority and directed by Tony Kaye, a Grammy Award winner for music video direction. This is Kaye’s first virtual reality project.
In the interviews, McCartney talks about his creative process and memories from his career. The clips are brought to life with images of chords, the ocean, art, and stars.
The first two segments were released on May 31. In them, McCartney talks about creating his 2007 solo album Dance Tonight and “Coming Up,” a 1980 hit with his band Wings. The films are between three and 11 minutes long and can be viewed as 360-degree videos on Jaunt’s website or in virtual reality through its Android and iOS mobile app. In other interviews, McCartney discusses his relationship with fellow Beatle John Lennon and reflects on the day following the death of Beatles producer George Martin.
The 1978 song “Mull of Kintyre” is the first by McCartney that was remixed with Dolby Atmos, technology that is generally used for home theater sound. The other songs featured in the VR films include “My Valentine” and “Early Days.”
The Growth of Virtual Reality
Virtual reality technology is becoming increasingly popular. Consumers can choose from smartphone-based systems, such as Google Cardboard and Samsung Gear VR, and computer-based systems such as Oculus Rift. Google just announced a new platform called Daydream that can improve the visual quality of virtual reality using smartphones. People who use the technology for games are benefiting the most.
Industry experts expect that sports and entertainment will be the most popular avenues for non-gaming VR. Some VR studios have signed deals with professional sports leagues and concert promoters to create virtual reality entertainment. Digi-Capital, an advisor to the virtual reality industry, predicts that in 2020, 20 percent of the virtual reality industry’s estimated $30 billion in revenue will come from video content. This will be surpassed only by games and hardware.
See Paul McCartney Perform Live
Paul McCartney will be touring across North America from July through October. buyTickets has tickets available for concerts across the United States and Canada. Reserve your seats today.